2017 Show of Strength

The Singapore Federation of Bodybuilding and Fitness (SFBF) is proud to announce their upcoming event “The Show of Strength” – the biggest fitness event in Singapore that will take place on 7th October 2017 at the prestigious Marina Bay Sands Convention Centre.

Show of Strength 2017 – Biggest Fitness Event to Hit Singapore


Marina Bay Sands Convention Center


Doors open at 8.30am
Event start: 9am
Event ends: 6pm

All events and activities are to showcase strength both in physical and mental form. Some of the training methodologies include Pole Dancing, Yoga, Pilates, Functional Training, Arm Wrestling, Strict Arm Curl Competitions, Push Up Challenges and more.

Bring your family and friends to mingle with athletes from all over the world who come together to present their years of dedication and hard work on our stage for competitions such as fitness and bodybuilding, powerlifting, strongman and FittestNS Men.

You will also be able get up close and personal with many different brands and celebrities in the health & fitness industry as you get to taste, sample and even win some exciting prizes.

Here’s our Program line-up for the Fitness and Bodybuilding Stage at the Show of Strength 2017 on 7 October 2017 at Marina Bay Sands Convention Centre Singapore


The event is not only for Singapore and South East Asia’s top physique athletes but also for anyone who has an interest in overall health and wellness. There will be sports & fitness leaders from around Singapore at the event helping to create a close bond within the fitness community here and to showcase their sports and activities. There will also be fun activities for the audience to take part in and as well as charitable aspects.

International IFBB Super Stars such as Arnold Classic Champion and Top 5 Mr. Olympia Competitor, Dennis Wolf will be flying in from the United States to attend this event and will also give training seminar workshops as well as 1:1 personal training sessions.


Juliette Bergmann, an ex Miss Olympia and President of the IFBB Dutch Federation (NBBF) will be flying in to conduct posing and judging seminars as well as heading the judging panel for the competition.

There will also be local well known athletes in attendance such as IFBB Pro Joan Liew and Augustine Lee, a multiple Asian Champion.

“The name of the show was chosen not only because of the obvious physical strength that will be demonstrated by the participants, but also because the word ‘strength’ has a much wider reach and can apply to many other more holistic endeavours such as Yoga, CrossFit, Pilates, Pole Dancing, Powerlifting and even Meditation that will be showcased at the event”, said Alex Michael Betts, President of The SFBF (Singapore Federation of Bodybuilding & Fitness).


“This brings us to the next point, which is that of mental strength – in order to overcome any obstacles in life, it is necessary to use mental strength, whether that be to achieve an amazing physique, to be a successful business person or to deal with tragedy and hardships in life.”, explained further by Mr. Betts.

The SFBF hopes to grow their events every year and to provide a solid platform for local athletes to be able to take their sport to the next level and compete with the best of the best in the world.

“This year is just the beginning of our mission in Singapore. We have the local athletes’ needs as our first priority as well as helping to boost the image of the sport and encourage people from all backgrounds and of all ages to see the benefits of regular exercise and eating a healthy diet.”, said Mr. Betts

Show of Strength 2017 – Biggest Fitness Event to Hit Singapore


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